Monday, June 25, 2012

Philippe Naouri Artisan Way
















Designer Philippe Naouri 20-years commitment to vintage denim, measured by his obsessive knowledge of detailing and craftsmanship, earned him the title, "The King of Vintage, in the fashion industry. His passion for denim design was evident when he was only 15 years old. The year was 1985, and he was working at the only store in his hometown of Marseille, France, that carried authentic American denim. That store became the first vintage shop he would own. At barely 17, and with little capital, he roadtripped across America, uncovering rare vintage treasures for his store.
Naouri grew to be a sought-after expert in the fashion business. Reputable companies such as Replay, Diesel, G-star, Levis and Chevignon, bought his most exclusive and inspirational vintage pieces for their designs, and hired him to consult on style, details and wash. In 1991, he organized the first ever antique Levis auction held in Drouot, France, in partnership with Levis. In the book, Jeans of Heroes, Lincoln Editions, 1994, Naouri was dubbed the French Connection Of Denim. He also contributed to an event in honor of denim for the city of Nimes, France, where denim was supposed to have originated. In Texas, where he lived for 16 years prior to Los Angeles, his warehouse became a virtual Ali Baba cavern for antique denim buyers the world over. The future holds plans for this connoisseur of denim to open his own jeans museum.
Naouri says he is inspired by, vintage movies, fashion furniture, and music. He also notes his affection for perfection and authenticity. What motivated this perfectionist to create Antik, along with his friend Alexandre Caugant, was his experience working for other designers, timing, and his desire to gift the world with his fresh approach

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